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About Us INDEX

About the Canada Japan Journal (CJJ)

Editorial Content

Why advertise in the Canada Japan Journal (CJJ)

 

   Tourism Market

 

   Education Market

 

   Business Market

Newspaper Readership

Website Traffic

 

   Traffic on Ad Banners

 

   How surfers contact advertisers and those listed

E-Magazine

How to advertise or list

How to get a Japanese website page

Publisher

Contact Us

Messages to our readers from:

 

   Taka Aoki, The Publisher

 

   Jean Chretien, Prime Minister of Canada (1994-2004)

 

   Toshiro Ozawa, Former Consul General, Consulate General of Japan in Vancouver

 

   Phillip Owen, Mayor, City of Vancouver (1999-2003)

About the Canada Japan Journal (updated 2 September 2004)

The Canada Japan Journal (CJJ) is a monthly publication that promotes Canada's know-how, products and services in the Japanese Market.

CJJ publishes original articles in Japanese in both Newspaper and the Internet Edition, maintains its own databases on travel destinations, education and business opportunities in Canada. Its website also provides links to other websites with Canadian and North-American content in Japanese.

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Editorial Content

Each month, the Canada Japan Journal (CJJ) features articles that Japanese from Japan and those already in North America would like to experience as they plan their studies, trips, holidays, investments, or immigration to Canada. Topics include:

  • Academic, Career and Language Studies in Canada
  • Accommodation, Eating out and Shopping Experiences;
  • Business Opportunities to Import from and Invest in Canada;
  • Canadian Lifestyles and Social Trends;
  • Culture, History, Entertainment, Events, Sightseeing, Sports & Outdoor Activities.
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Why advertise in the Canada Japan Journal

CJJ increases awareness and qualified leads for advertisers and those listed in the directories. Since the early 1990s, Canada Japan Journal (CJJ) has become a primary source of information for Japanese:

Tourism Market
The Canada Japan Journal (CJJ) reaches the growing FIT (Fully Independent Travelers) segment, the 40% of Japanese pleasure travelers who use a package, which includes flight or accommodation, as well as the travel trade (wholesalers, members of J.A.T.A., Japan Association of Travel Agents). Over 80 Canadian tourism operators (attractions, hotels, shops, restaurants etc.) advertise each year in CJJ, including those with ad banners (panoramic and regular) on the website. Over 400 of them have listed in the Must Go? (Travel) Directory online since 1999.

Education Market
The Canada Japan Journal (CJJ) reaches Japanese universities, high schools, including Super English High Schools, as well as agents who recruit students for Canadian schools. Distribution also extends to students in Canada. Over one hundred Canadian educational institutions advertise in the Journal or list in the Study Abroad? Directory online.

Business Market
The Canada Japan Journal (CJJ) promotes Canadian know-how, companies and products such as Building Products, Wealth Management, Food, High-Tech and more. Business and governments from all levels across Canada advertise with the Journal, list in the CJJB2B? online Directory (business-to-business opportunities) or in the Investment & Immigration online Directory.

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Newspaper Readership

CJJ's Newspaper Edition reaches up to 50,000 readers each month: about 2/3 in Japan, 1/3 in Canada. CJJ is distributed for free except to its mail subscribers and used as a reference up to eight months leading into the target seasons or events by Japanese shoppers, students and educators, travelers, at fairs, in businesses and government offices in Japan. It is distributed in Canada through select retail outlets, at info centers and at Japanese companies. It is also direct mailed to our own database and subscribers. Average circulation of 18,000 for 2004-2005 varies between 15,000 and 21,000. It has an estimated average of 2.5 readers per copy.

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Website Traffic

Each month, CJJ's Internet Edition reaches 21,000 to 30,000 viewers, depending on the season, interested in what Canada has to offer:

  • 700 to 1000 visits (user sessions) per day on average on the CJJ's website www.canadajournal.com
  • 50,000 hits per day on average (1.5 million hits per month) on the CJJ's website

    Traffic on Ad Banners

    • 1000 to 2000 visits (clicks)/week on average depending on the season on each Panoramic Ad Banner

    How surfers contact advertisers and those listed
    Japanese Internet surfers do key-word search using any of the main Japanese-language portals like Yahoo Japan, NTT, Excite Japan, Google Japan etc on which CJJ is registered. Many come directly on the Journal's Home Page www.canadajournal.com They reach the advertisers and those listed in the directories through hyperlink, e-mail, fax, phone or regular mail by clicking on:

    • the website or e-mail addresses of those featured in the articles (current and archived);
    • Panoramic or Regular Ad Banners;
    • the directories' icons to access listings and Japanese (Mini-Web) Pages located on the Journal's website
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E-Magazine

10,000 Japanese subscribe each month to Canada Mail, CJJ's E-Magazine in Japanese.

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How to Advertise or List

To advertise in the Canada Japan Journal (CJJ) or list in one or the other of the directories, please phone in Canada at (888) 245-2549, (604) 688-2486 or e-mail a request at cjj_sales@telus.net Ask for CJJ Ad Rates or CJJ35Word Description documents. The cost to list is C$300 for 12 months online. This provides a 35-Word description plus addresses and hyperlinks to one outside website address and one e-mail address.

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How to get a Japanese website page

CJJ can create a (Mini-Web) Page in Japanese and translate/upload up to 500 words with up to three photos plus logo(s). It costs C$600 and comes with a 12-month posting and a directory listing online. It is recommended to those whose website is not Japanese language-friendly or listed on Japanese search engines. As an extension (like a brochure) of the 35-Word Directory listing, it makes it easier to be found under a key-word search on our website's internal search engine or through outside Japanese search engines. The cost for renewing a Mini-Web Page is C$400 for each subsequent year.

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Publisher

Japan Advertising Ltd, publisher of the Canada Japan Journal, was established in 1981 to promote Canadian products and services in the Japanese market.

Its services include publishing, marketing project/consulting, communication liaison and translation, business development, production of sales and marketing materials in various forms.

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Contact Us

Japan Advertising Ltd. c/o Canada Japan Journal
Suite 410, 1199 West Pender Street, Vancouver, BC, Canada V6E 2R1
Tel: (604) 688-2486 Fax: (604) 688-1487 Email: japanad@telus.net

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Messages

A Message from the Canada Japan Journal

Canada Japan Journal was first published in March 1992 to introduce Canadian industry and culture in Japan. Many Canadian companies supported us from the start, despite the fact that no Japanese publication like ours had ever existed. The B.C. Trade and Investment Office found our publication useful as well, and they launched a campaign to promote the province's value added forest products with us. When the "Imported House" boom took off in Japan a few years later, many Canadian companies who had been with the Journal since the early days became quite successful in Japan. When we think about the achievements of these companies, we cannot ignore the effect of the joint promotional effort between the Canadian Government and industry associations that has been taking place in Japan since the early 1970's. We also cannot dismiss the conditions that caused the "Imported House" Boom in the first place. Overall, there is no doubt that such a pro-active approach made many Canadian companies successful in Japan. Before this, Canada was not known as a country with wood processing technologies. Nor was Canada known for having one of the most advanced building technologies and building products in the world.

Our country tends to be known for it's lack of pro-active sales efforts or skilled marketing practices. This may be because Canada is rich in natural resources and buyers find us without much effort on our part. Today, Canada has out grown a resource-based economy, but we still seem to fall short of practicing an aggressive approach to marketing ourselves. There are Canadian industries that are not yet successful globally but deserve more attention in the world market. We believe leading companies in these industries will emerge in the future. Canada may not be as affluent in capital as America is, however, it does show excellence in developing fundamentally superior and conscientious products and services. This is what we believe characterizes Canada.

In this 10th anniversary issue, we asked Canadians and Japanese immigrants in Canada "What has Canada achieved in the last 10 years?" and "How can Canada contribute to the world community?" Over all, the comments from these people are hopeful, confident and proud. For instance, it was found that a university student, a corporate C.E.O. and a provincial Premier, share this confidence and pride in what we see as Canada's advanced political ideology. Indeed, Canada has advanced and grown in the last ten years. We recognize that Canada is a leader in the world in its commitment to humanity beyond its borders. At the time of our 10th anniversary, we remind ourselves of Canada's uniqueness and will continue to report on it.

The Publisher, Taka Aoki


A Message from the Prime Minister
Jean Chretien
Former Prime Minister, Canada

I would like to extend my warmest greetings to the readers and staff of the Canada Japan Journal, on the occasion of its 10th anniversary.
This milestone provides a wonderful opportunity to reflect upon this publication's contribution to the promotion of Canadian business, services and culture to the Japanese community in Canada and abroad. I am certain that the Canada Japan Journal will continue to provide important and useful information to its readers for many years to come. Please accept my best wishes for every success in the future.


Toshiro Ozawa
Consul General,
Former Consulate General of Japan in Vancouver

I would like to extend my congratulations on your 10th anniversary.
Each month the Canada Japan Journal delivers a wide range of information about Canada to Japan and contributes to an increasing interest about Canada in Japan. Japan and Canada have a good and well developed political and economic relationship. They also have significantly strong ties at the grass roots level. From this foundation, I believe the expectations for the Canada Japan Journal will further grow. Best wishes to Canada Japan Journal on the next 10 years.


Philip W. Owen
Former Mayor, City of Vancouver

It is with great pleasure that I extend my congratulations to everyone at Canada Japan Journal as you celebrate ten years of chronicling Canadian business, culture and services in the Japanese marketplace.
Vancouver has a long, friendly history of cultural and economic exchange with Japan and our sister city Yokohama. I am sure that this bond between our communities will continue to strengthen in the ten years to come.
As Mayor, I am proud of Vancouver's reputation as one of the most livable cities in the world. As Canada's gateway to the Pacific Rim, Vancouver is a vibrant, multicultural city that embraces many cultures into the Canadian mosaic. That diversity is part of the reason why Vancouver has twice been ranked as the top city in the world for quality of life. In short, ours is a city in balance and a city that works. I can't think of a better place to live, to play or to do business.
Once again, congratulations on your first ten years, and best wishes in the ten years ahead.

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